Give Suppliers One Comparable Project Brief
Build the RFP around decisions rather than assumptions. A practical brief describes the intended learning set and asks suppliers to identify the information they need before making a proposal. It also separates standard items from requests that need separate review.
- Identify the target users, markets, intended sales channels and proposed launch sequence.
- List the book edition, languages, buyer-supplied assets and responsible content reviewer.
- Describe the proposed device, accessory and packaging scope without assuming an existing model is final.
- Ask for the available sample, proof, change-control and production-release steps.
- State the evidence and document questions that must be answered for the buyer’s destination market.
This format makes commercial comparison more useful. It encourages a supplier to expose dependencies early, such as a missing artwork file, an unresolved language decision or a packaging component that changes the bundle. It also gives a buyer a traceable basis for later approvals.





